A new voting initiative aims to reach infrequent voters to win key elections, focusing on people of color, women and people under 35.
Planned Parenthood Votes, Center for Community Change Action, Color Of Change PAC and the Service Employees International Union are behind the "Win Justice" program, which will target Florida, Michigan and Nevada, each home to competitive Senate races this year.
The organizations plan to invest $30 million to reach 2.5 million voters. Past attempts to target voters for midterm elections have failed because "efforts often engage too close to election day and don’t build real relationships," the groups said in a statement.
"Win Justice will reverse that trend by authentically engaging these voters early and often," the organizations said. "This program is focused on both immediate and long-term change by building an army of local leaders to lead this effort."